Special Report: E-Commerce & Catalog Technology: Is Affiliate Marketing Worth the Effort?

Moss insists on providing feedback loops to affiliates, offering them transparency on internal performance data (i.e., conversion). Marketers must consider going the extra mile to support proven affiliates by subsidizing their marketing efforts, he says.

Moss matches some of his best affiliates’ costs on search engine optimization services and/or provides landing page A/B optimization tools. He wants “affiliates to capitalize on areas outside of our core competency and/or create wider distribution.”