Special Report: E-Commerce & Catalog Technology: Is Affiliate Marketing Worth the Effort?

Finken also believes many catalogers have turned their backs on affiliates, viewing them as expendable. “It’s hard to go back to the affiliates you’ve dismissed and say, ‘Please be innovative, and if it works I promise we’ll pay you.’”

Bold, New Relationships
How can catalogers work with what they have at their disposal today? Paul Moss from lead-generation company Trouvé Media has been developing what some will find to be a radical approach. It’s built on active investment in affiliates themselves — their business models.