Finding ways to breathe new life into a not-so-old medium

By Jeff G. Mol and Er

From managing the intersection of search and affiliate programs to diversifying the mix of distribution points, the key question multichannel merchants should ask is: How can affiliates be encouraged to send us more incremental sales or new customers?

Affiliates: Friends or Foes?
It’s a harsh reality: Web affiliates are taking a beating in search marketing. If you’ve been involved in affiliate marketing for more than a year, you’ve likely seen declining sales or leads from search-focused affiliates.