Special Report: E-Commerce & Catalog Technology: Is Affiliate Marketing Worth the Effort?
Finding ways to breathe new life into a not-so-old medium
Jeff G. Molander is CEO of Molander & Associates, a performance marketing consulting firm. He blogs at www.jeffmolander.com and hosts a weekly experts roundtable podcast, Paying for Performance (www.payingforperformance.com). You can reach him at jeff@jeffmolander.com.
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