Special Report: E-Commerce & Catalog Technology: Is Affiliate Marketing Worth the Effort?

“Affiliate networks are finding new ways to meet our growing needs,” Graham says, “but others are finding ways to help drive sales and scale, as well.”

Ultimately, multichannel marketers have to step up and do more with what’s at hand today and find new ways to experiment. Easier said than done for sure, but trying bold, new approaches with affiliates may end up separating the winners from the losers. The only way to sustain a healthy affiliate marketing channel in today’s uncertain world is to create unique, unquestionable value within it.