Special Report: E-Commerce & Catalog Technology: Is Affiliate Marketing Worth the Effort?
Finding ways to breathe new life into a not-so-old medium
April Graham, affiliate marketing manager of TicketsNow.com, manages a team of three affiliate account managers and uses a new system called The Partner Maker. The company connects marketers with top affiliates, optimizes relationships for more sales, and secures communications details and history with affiliates. This is especially helpful when rotating in new hires.
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