Special Report: E-Commerce & Catalog Technology: Is Affiliate Marketing Worth the Effort?
Finding ways to breathe new life into a not-so-old medium
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Jeff G. Mol
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Let’s be frank. It’s been a while since anything interesting has turned up in the realm of online affiliate marketing. Yet that could change. And soon. We need to know how and when to exploit the next performance-based marketing opportunity.
Rest assured, there are exciting new opportunities for catalogers big and small in affiliate marketing — but serious challenges also lie ahead.
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Jeff G. Mol
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