Finding the Right Mobile Strategy for Your Brand

I believe the message has finally gotten through to retailers: You need to have a mobile presence to compete in today's omnichannel environment. After all the years we've heard "this is the year of mobile," I think it's safe to say that mobile has reached its tipping point. While retailers understand the importance of being available to mobile shoppers, it's easier said than done to execute on that vision.

Do you develop a mobile website (m.com) to engage consumers when they want to browse your site on the go? Or is a mobile app the best way for your brand to engage consumers — and potentially sell product? And where does responsive design fit into this equation? Or maybe you should be doing some combination all three of these strategies?

To help you answer this question, a panel of retailers will be talking about their experiences building a mobile presence for their brands at next week's Retail Marketing Virtual (RMV) Conference & Expo. Hilary Spencer, director of product management and user experience at ideel; Joe Crowley, vice president of marketing at Total Gym Fitness; and Samantha Lee, senior director of e-commerce and customer experience at bebe, will discuss the options retailers have when deciding on their mobile strategy, the pros and cons of each approach, what's worked (and what hasn't) for their companies, and where they see the mobile retail landscape headed.

Register for RMV today and take advantage of this opportunity to learn from leading brands about one of the most important factors in your company's future success — how to best integrate mobile into the marketing and sales mix. In addition to this session on mobile, RMV features a host of other sessions on hot-button retail topics such as customer service, international expansion, the rebirth of print catalogs and much more. Learn from retail experts and network with your peers all from the comfort of your own office — a true win-win!