Finding the Right Mobile Strategy for Your Brand

To help you answer this question, a panel of retailers will be talking about their experiences building a mobile presence for their brands at next week's Retail Marketing Virtual (RMV) Conference & Expo. Hilary Spencer, director of product management and user experience at ideel; Joe Crowley, vice president of marketing at Total Gym Fitness; and Samantha Lee, senior director of e-commerce and customer experience at bebe, will discuss the options retailers have when deciding on their mobile strategy, the pros and cons of each approach, what's worked (and what hasn't) for their companies, and where they see the mobile retail landscape headed.