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* The slim jim (mid-1990s): In 1995, after getting slammed by another in a long line of killer postage increases, catalogers found a nifty little loophole in postal regulations: those odd-shaped books called “slim jims,” measuring no more than 6-1/8 in. by 11-1/2 in. and 1/4 in. thick, and sealed by those little round stickers called wafer seals.