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But aside from the obvious — doing the right thing — a lot of catalogers are having trouble doing their part in this movement. It’s a tough year, money’s tight, many are struggling and it’s hardly the time to incur extra costs — even in the interest of saving the planet.

Outside forces typically are the tipping point when it comes to influencing this industry to take action. Eighteen years in the making, the sustainability and environmentalism movement is picking up steam. Compound that with catalogers facing some pretty bad press from environmental groups like Catalog Choice, GreenDimes and ForestEthics. Beyond the widely communicated issues here, there are some telling signs.