Find Ways to Promote Your Inconvenient, Truthful Actions

If you can demonstrate you’re doing more to save the environment, more of them will want to do business with you. That’s how you can actually appreciate a bottom-line benefit from this nearly two-decade-long movement in the makings.

I leave you with a quick example of how the Cuddledown of Maine catalog promotes its environmentalism to its customers and prospects. On the top-left corner of the back cover of its catalog is the following message: