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Sustaining Sustainability
So how will the sustainability movement play out in this business? If you’re among those who are just waking up to the do-not-mail legislation threat, that’s OK, but start doing your homework on this ASAP. You don’t have to fly to Washington and bang on the doors of congressmen and senators, but you certainly should write your congressman to alert him about the value of catalog shopping and its positive impact on the environment — particularly how catalog/online shopping keeps cars off the roads.