Find Ways to Promote Your Inconvenient, Truthful Actions

* E-commerce (mid- to late 1990s): Catalogers were early adaptors in navigating the online world. They already had the corporate infrastructure, were better versed in direct marketing than all those overcapitalized dot-com-cum-dot-gone disasters and successfully stared down most of them (play that Elton John song, “I’m Still Standing” here).