Find Ways to Promote Your Inconvenient, Truthful Actions

Aside from the humdrum of what a tough time this is for so many multichannel marketers, the issue of environmentalism and sustainability has easily become the topic of the year. So we made an on-the-fly change in our editorial schedule and intend to devote the cover section of our June print issue to a special report on sustainability. (You heard it here first!) Having begun editing some of the articles for that edition, I’ve been trying to put this whole movement into some sort of perspective.