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Paul Miller
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2. Brookstone’s (Brookstone.com) top line says “Brookstone: Brookstone —The Perfect Innovative Gift Idea — An Assortment of Specialty Consumer Products.” (The company name appearing twice is no typo.) This was a little tricky to work with, so I went to the Brookstone site first and gazed at all the product categories Brookstone offers, then keyed into my Google search, “gifts bed & bath electronics.” By the sixth page of the search results, I gave up. No Brookstone to be found anywhere. Come again? Certainly gifts, bed/bath and electronics are what Brookstone’s all about, no? I found Target. I found Bed Bath & Beyond. I found Costco and Sam’s Club. But no Brookstone. You kidding me?
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- The Rimm-Kaufman Group
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Paul Miller
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