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Paul Miller
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Here’s how I conducted my test: On the bar atop the Web browser, virtually every site shows its title and, most often, a brief description of what’s on the site. For instance, if you go to the CatalogSuccess.com homepage — not the page you’re reading right now, because with all our articles, the headline shows up there — you’ll see it says “Your Partner in Multichannel Commerce: Catalog Success.” The “partner” part, of course, is our publication’s tagline, which neatly sums up what we’re all about.
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- Companies:
- The Rimm-Kaufman Group
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