Find a Way to Get Your Site on the First Free Search Page Now

1. Links from other relevant sites: “Each link is a vote of confidence that your site is an authority,” he says.

2. Your site should have abundant relevant content that’s properly formatted. “The more pages you have focused on a given category,” Becker says, “the better.” So breadth and depth of selection help. What’s more, each of those pages needs to link to one another, contain content useful for humans (no SEO spam!) and be “readable” by the search spider, he says. You should also have clean HTML and CSS, more content than code, descriptive titles and headline tag, among others.