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Denny Hatch
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Not only are prospect mailings precisely targeted, but members pay less to rent the co-op lists than they would to go to an outside vendor. Indeed, it can be beautifully efficient.
Bob McKim of msdbm offers the following steps to help you discern your best customers:
• Clean your customer address files.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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