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Denny Hatch
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Abacus & Other Co-Op Databases
A co-op database is made up of the transactional and demographic data of a group of catalogers’ hundreds of millions of transactions, and tens of millions of buyers. Membership in the co-op enables catalogers to build a model of their best, most profitable customers and to find more like them.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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