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Denny Hatch
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While you’re at it, suggests Hennerberg, analyze your response by media month. Clearly, if you lose big money on April promotions, don’t promote in April.
Next, you want to circumvent the killer cost of old-fashioned catalog prospecting: renting cold lists, paying postage and sending out catalogs at $750/M to $1,000/M or more.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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