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Denny Hatch
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However, if you listen to Rollye James or Art Bell late at night, you’ll also hear commercials by the
C. Crane Co. offering individual merchandise, as well as a free catalog. Both James and Bell not only exude enthusiasm for the products but create a real sense of personality and brand for the catalog.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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