Find New Customers, Without Breaking the Bank

Book and record clubs generally offer the new member a free product and a thank-you product to the individual who did the referring once the referral bought something.

Radio

Check out the massive radio campaign from vacuum cleaner merchant David Oreck. Taking a cue from Oreck, Richard Thalheimer, founder of The Sharper Image, recorded radio spots and also delivers loose scripts for on-air personalities to deliver their own commercials. Generally these are geared to drive the listener to one of The Sharper Image’s retail stores.