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Denny Hatch
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• Research remnant space.
• Test until you have it right.
• Make your creative unique.
• Know your numbers cold.
• Track responses.
• Choose product carefully.
• Be wise about the two-step space. If you build a catalog request ad (two-step) try prequalifying your prospects by charging a nominal fee. Or consider the following story:
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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