Find New Customers, Without Breaking the Bank

• Telephone company new-mover polybags—bundles of goodies that go along with the hand-delivered phone directories to new homeowners. Ballpark cost: $30/M to $40/M.

Space Ads

Run an ad in a magazine, and it reaches the lion’s share of the market at the same time, rather than dribbling out in the mail across country. Use these tips from Jack Schmid and Lois Boyle if you want to purchase space ads: