Find New Customers, Without Breaking the Bank
• Free-standing inserts in newspapers are used by catalogers to sell a product as a lead generator. The best deals are remnant ads. If you want specific geography or a time slot, you’ll pay more. Ballpark cost: $5/M for a full page.
• Lifestyle changes, such as marriage, buying a house, birth of a child or death in the family, are the times when people are most likely to buy. If you sell baby products, for example, test prenatal and post-natal gift packs that are given to expectant or new mothers and filled with samples of baby food, diapers and related goods. Ballpark cost: $35/M.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
