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Denny Hatch
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• Catalog bind-ins and blow-ins. If you use these, Bagdan suggests, be sure your broker places your pieces only in those books going to the mailer’s housefile. Unsuspecting marketers sometimes get into catalogs that are going to outside lists and get creamed. Ballpark cost: $20/M or less and can require a minimum of 50,000 pieces.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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