Find New Customers, Without Breaking the Bank

• Co-op mailings come in two flavors, says Bagdan. National co-ops, such as Valpak, mail in a #10 envelope and contain package goods offers. But few catalogers use these. Another co-op, Money Mailer, is a 6-by-9-inch mailing driven more by local merchants, such as restaurants, pizza parlors and cleaners. Other co-op programs exist for homeowners, new parents and more prospects. Ballpark cost: $10/M to $20/M.