Find New Customers, Without Breaking the Bank

• Package inserts—printed pieces that are enclosed with a merchandise shipment of a mail order purchase. The reasoning goes that customers who are delighted with their purchases will be in a buying mood and read promotional material. Ballpark cost: $50/M.

• Statement stuffers, which go in bills and statements from cable companies, business-to-business (b-to-b) invoices, department store bills, credit card statements, etc., are mailed first-class. A stuffer can’t be so heavy as to tip the mailing into the next postal rate category. These are mailed in huge volumes. Ballpark cost: $35/M to $45/M.