Find New Customers, Without Breaking the Bank

Boyle suggests the product must be within your brand image and representative of your overall product mix; it must have broad appeal and be easy to show and describe; and the price must be affordable for someone to take the initial risk, e.g., $9.99, $19.99 or $29. And she suggests offering a discount for ordering more than one. Other catalogers offer a free gift, such as a tote bag, to entice shoppers to buy off the page.