Find New Customers, Without Breaking the Bank

Alternative Media

You have a slew of choices when trying to reach prospects without paying postage, including direct response space advertising, broadcast and other channels. According to consultant Bob Doscher, with many alternative media, it’s a buyer’s market—great deals are available by negotiating. If someone says the going rate is $60/M, offer $30/M, says Doscher, and settle for $40/M.