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Denny Hatch
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4. To further refine rented lists, prospectors should look to enhancements and selects, such as presence of children, homeowner status, age and household income.
Remember catalog consultant Susan McIntyre’s “Rule of Lists”: Mailing to the right lists will have a bigger impact on your response rates and sales than anything else you do.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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