Find New Customers Without Breaking the Bank

Other catalogers have been known to send stripped-down versions of their catalogs, offering the most profitable and popular items in their product lines and not paying to promote what's, at best, only marginally profitable.

Other Mailing Strategies

Four other techniques should give your catalog mailing a bit more bang for the buck (and mailing a catalog to a cold list does indeed cost about a buck, what with printing, postage and list rental).