Find New Customers Without Breaking the Bank

(b-to-b) invoices, department store bills, credit card statements, etc., are mailed first-class. A stuffer can't be so heavy as to tip the mailing into the next postal rate category. These are mailed in huge volumes. Ballpark cost: $35/M to $45/M.

*Co-op mailings come in two flavors, says Bagdan. National co-ops, such as Valpak, mail in a #10 envelope and contain package goods offers. But few catalogers use these. Another co-op, Money Mailer, is a 6-by-9-inch mailing driven more by local merchants, such as restaurants, pizza parlors and cleaners. Other co-op programs exist for homeowners, new parents and more prospects. Ballpark cost: $10/M to $20/M.