Find New Customers Without Breaking the Bank

After all, in the words of consultant Axel Andersson, "If you want to dramatically increase your response, dramatically improve your offer."

Leon Henry Inc., one of the premier brokers of alternative print media, estimates 1,000 to 1,500 media opportunities are available to reach consumers at home or at their place of business. Cheryl Bagdan of Leon Henry offers the following tips when selecting alternative media outlets: