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Joe Dysart
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“We’re not a mass mailing company to a bulk audience,” he says. “We have a very specific audience, and we want every one of them using us. We know what they do for a living, so our targeted e-mails make sense to them.”
ELegal also uses the software to segment its marketing e-mails according to customer purchase habits. For example, some marketing e-mails target new customers only, while others focus on returning customers. Still others pitch customers who’ve been receiving e-mails from the company for awhile, but have yet to make purchases.
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- Companies:
- Acxiom Corporation
- Staples
Joe Dysart
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