E-mail: The Right E-tools for the Job

Powerful Packages

Get serious about e-mail marketing. If you’re on the hunt for the best e-mail software for your needs, you’ll find a number of fairly powerful packages, ranging from $1,000 to $50,000. Generally, these packages offer the ability to personalize each e-mail you send with a customer’s name, and add scores of other personal data into each e-mail by mining the data fields in your customer database.