E-mail: The Right E-tools for the Job

He notes that about 90 percent of U.S. Internet users are regular e-mail users, “clearly an audience that has attained critical mass. Although spam makes it harder to reach customers’ inboxes, e-mail’s personal impact is unmatched by more ballyhooed interactive marketing vehicles.”

In fact, a Forrester report released in May 2006 showed that 83 percent of marketers surveyed now consider e-mail to be one of their core marketing tools.