E-mail: The Right E-tools for the Job
Find E-mail Marketing Tools That Work for You
• E-mail eye-tracking analysis: Tracking the eye movements of subjects reading marketing e-mails helps identify what works in an e-mail and what doesn’t. EyeTracking Inc. (www.eyetracking.com) specializes in it. Other service providers include M/A/R/C Research (www.marcresearch.com) and Nielsen Norman Group (www.nngroup.com).
- Companies:
- Acxiom Corporation
- Staples
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