E-mail: The Right E-tools for the Job

• Self-destructing e-mail: These e-mail services are perfect for marketers who want to offer coupon specials via e-mail, but also want to ensure those coupons “disappear” from inboxes once the coupon expires. Service providers in this space include Kablooey Mail (www.kablooeymail.com), SpiffyNet Solutions (www.destructingmessage.com); BigString ($2.50/month unlimited messaging, www.bigstring.com), and VaporStream ($39.99/year plus $5 setup and $5/yearly additional for mobile phone messages, www.vaporstream.com).