E-mail: The Right E-tools for the Job

Specialized Tools

Besides relying on e-mail marketing suites, you’ll also find the following tools handy for specialized e-mail marketing needs:

• Spam guard pre-testing: Several free services on the Web will scour your e-mail for common “trigger” words and phrases that automatically send a message to the spam bin. Those offering such services include Delivery Watch (www.deliverywatch.com) and SiteSell.com (www.spamcheck.sitesell.com).