E-mail: The Right E-tools for the Job

A study on the legal fine print is available in Marketing Sherpa’s CAN-SPAM Guidance: Q&A with the FTC + Official Recommendations Report for Emailers ($99, www.sherpastore.com/canspam-recommendations.html). Essentially, the guide offers marketers detailed advice based on a Marketing Sherpa interview with FTC Attorney Michael Goodman, as well as input from four e-mail marketing industry experts.