E-mail: The Right E-tools for the Job

One of the leading service providers of live chat services is LivePerson (www.liveperson.com), which can configure any e-mail marketing messages to include a live chat link or dialogue box.

So far, one of LivePerson’s most successful users is online cataloger Backcountry.com, which increased its prospect-to-sale ratio tenfold, and boosted its average order value by 54 percent after using LivePerson’s chatrooms, according to Kevin Kohn, executive vice president of marketing at LivePerson.