E-mail: The Right E-tools for the Job

Other high-end solutions worth a look include these:
• IMPACT from Acxiom Digital (www.acxiomdigital.com) and
• CampaignerPro from GOT Corp. (www.gotmarketing.com).

Live Chat E-mail

While there are any number of bells and whistles you can add to a basic e-mail marketing campaign, one of the more innovative is live chat. Already found on a number of catalogers’ Web sites, live chatboxes are popping up in cataloger e-mails because they create a sense of immediacy few other forms of Web marketing can rival.