Fear No Blacklist: How Email’s Savviest Senders Steer Clear

By Tom Sather

5. Be aware of timing. Know and take fewer risks during periods of increased blacklisting. Return Path research identified concentrations of blacklisting events on Wednesdays and Fridays. Sundays and Mondays saw fewer events. November and December (holiday season) represented 49 percent of blacklisting events in 2013.

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Return Path, Inc.

Tom Sather Author's page Tom Sather is Return Path’s senior director of email research. Tom uses his knowledge of ISPs, spam filters and deliverability rules to advise marketers on how to get their email delivered to the inbox. He began his Return Path career as an email deliverability consultant working with top-brand clients like eBay, MySpace, IBM and Twitter. Tom’s previous experience includes roles with email service provider Experian and on the abuse desks for AOL, Bellsouth, AT&T and GTE.