Case Study: F-Commerce Shines for Apricot Lane

The attention that ALP has given its Facebook page has paid off. The retailer's f-commerce sales have tripled in the two years since its storefront launched, and the momentum is showing no signs of slowing down. Facebook now accounts for more than 50 percent of ALP's total sales.

"Apricot Lane has really made its Facebook page a destination," says Jim O'Hara, president of Ecwid. "It's built a fan base and community that's drawing more and more visitors to the Facebook page, who then have turned into followers. It keeps its page fresh with regular specials and deals, and solicits its followers on which products it should add to its inventory. Apricot Lane has done a really good job at working the spirit of Facebook and not trying to sell to fans like you might see a larger brand focus on. It's making it very personal."