Case Study: F-Commerce Shines for Apricot Lane

"We still post pictures to our Facebook page of items we have for sale, but now we attach the link that takes them straight to our Ecwid-powered Facebook storefront to shop," notes Green. "We now have an easier way of closing the sale. Before they had to order over the phone, which some customers still do, but now they just click the link and shop away without leaving Facebook. Ecwid hasn't changed our strategy; our strategy just became easier to execute."