Case Study: F-Commerce Shines for Apricot Lane

A More Efficient Sales Channel
ALP chose Ecwid, a shopping cart and e-commerce solutions provider, to build its Facebook storefront. After about a month of set-up time, including getting its merchandise posted, ALP launched its Facebook storefront in February 2012. This wasn't the first time the retailer had sold its products on the social media site, however. It's just proven to be the most effective.