Case Study: F-Commerce Shines for Apricot Lane

"Our success comes from the fact that we're personal with our customers," says Jena Green, co-owner of ALP. "They follow our Facebook page and feel like part of the family. Our customers are more loyal to us for this very reason. A lot of people feel disconnected with ‘corporate’ Facebook sites. If they want something from Nordstrom, for example, they're going to go straight to its website because the Facebook page just isn't engaging enough. It's the complete opposite with us; they can't wait to see what we're posting to our Facebook page next."