Case Study: F-Commerce Shines for Apricot Lane

The social media network has proven effective at extending ALP's reach. While selling its products on Facebook was always a goal for ALP, it first needed to create an engaging environment on the social site before it could begin introducing merchandise to fans. The team at ALP has worked to create personal relationships with its Facebook fans by posting behind-the-scenes photos, telling stories about their families, and giving sneak-peeks at new merchandise. With a trust factor established, ALP felt confident it could sell its products on Facebook — something larger retail brands have struggled with.